| Saturday, September 30, 2006 |
| Just Enough is More |
Thursday, Milton Glaser came to BYU in conjunction with the AIGA and BYU Department of Visual Arts. I went, but I didn't get as good a seat as Paul or as good pictures as Matt (I got there just in time for one of the last standing spots on the balcony). But I did take a few notes. His ideas on appreciating art and the impact of drawing on life and personal development were awesome. BYU normlly makes transcripts of these types of events available shortly thereafter. If they do, though, I'll be sure to post it. In the meantime, here are a few of my favorite quotes from the night:
"I think it's one of my articles of faith that I don't work with people I don't like."
"My instinct is to go as far as I can go before before people will say 'That guy's a fraud.'"
When Stephen Heller asked him about finding a niche or specializing in a certain area of design (books, web, whatever), Milton gave a great answer. In summing up his thoughts that people shouldn't necessarily limit themselves to any one area of design, he said:
"I always thought if people knew what you did, they'd have power over you."
and finally, in the open Q&A, someone asked what he thought was his greatest accomplishment.
"My greatest accomplishment? Longevity."
-Milton Glaser |
posted by Brett Crockett @ 10:30 PM   |
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| Monday, September 25, 2006 |
| Gaming Survey |
If you can spare a couple minutes, take this short survey [survey is now closed] about video gaming. If you do, Electronic Arts (better known as EA) will be happy, and you'll make my life a lot easier.
thanks. |
| posted by Brett Crockett @ 11:45 PM |
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| Monday, September 18, 2006 |
| Comm Arts |
So we're back to posting works in progress.
This is a mock-up of an idea I had for a Comm Arts ad for students. The deadline was 9AM and I'd expected to do it over the weekend... It turned out last week was one of the most eventful weeks of my life and I wasn't able to work on it. Midnight Sunday with no ideas and no time. Against my better judgment (considering I'm even less of a morning person than I am a body-builder), I decided to set the alarm for 4AM.
In the mental fog of an early morning all my ideas seemed brilliant-but as the sun came up, I became less sure. But when there's a deadline, I guess you do your best and leave the rest up to the toner cartridges. So, here's the pitch.
Basically, students get a killer price on subscriptions ($39/yr). My first thoughts were for self-depreciating lines such as "Sick of being bombarded with advertisements? Pay to see them again" and "At least Visual Arts students understand our picture books."
In the end I decided to go the safe route and just play with the price. There's really not much strategy behind it, and it certainally doesn't "have legs," but this is what turned up. The idea to use the cover of Comm Arts as the visual (and to show it was the magazine students would get for "free") came between giving up (going back to sleep) at 6, and waking back up at 7.
Moral of the story: I think better in my sleep. |
| posted by Brett Crockett @ 9:30 PM |
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| Tuesday, September 12, 2006 |
| Why Digg is a Puppet |
Apple announces a couple little things and instantly- hundreds of stories are submitted to Digg about the anouncements. And then there are stories about those stories, and then thousands of "users" who digg those stories. And then there are those of us who write about how ridiculous that the only news to read on Digg is about another update to iTunes (aren't they bi-weekly anyway?) or another update to the iPod (new model for every day of the week) or another update about how the new Apple OS is going to be so awesome that we're going to blog about how awesome it is.
Point is, no offense Dave, if you want to read about the new Apple announcements, go to www.macrumors.com, and keep Digg from becoming a never-ending repository of Apple press releases. They're easy enough to come by as it is. |
| posted by Brett Crockett @ 8:00 PM |
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| Online Media, Anyone? |
The guys over at Crowell asked me to post this and I couldn't think of a good reason why not. They're located downtown in the Gateway, so if you're interested in a job in online media but you also want a cool office and quick access to the latest Bo Bice album (the Virgin Megastore is right downstairs), this might be the job for you. Best of all, it seems they understand that while otherwise somewhat useless, sparsely-visited blogs are still cool enough to post job openings. Contact Crowell with any questions at 531-0533.
To read the job description, go here.
Oh, and it's not online media, so it doesn't relate to the job posting, but here's some radio they did for Clear Bra. "Ricochet with a capital R and then a lowercase icochet." Nice. Very nice. |
| posted by Brett Crockett @ 1:00 PM |
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