| Friday, February 01, 2008 |
| Know a Mac user? |
Interesting findings from a research project by Mindset Media came out in Advertising Age's Jan 28th issue that I thought I'd plagiarize share here. I've hand-picked the good stuff from a study by Mindset of 7,500 Nielsen online consumers. They found the following characteristics typical of Mac owners:
- They are more assured of their superiority
- Less modest
- More open
- More likely to buy organic
- Drink Starbucks or coffehouse coffee every day
- Drive a hybrid
And here's where it gets good. Mac users:
- Notice imperfections in things and stress over them more than average
- Are more likely to have purchased five or more pairs of shoes in the past year
- Use teeth whitening strips
- Drive station wagons as their main car
- May be seen as self-centered, arrogant or conceited by others and have a strong desire for recognition
- They listen to way more music than PC owners. Half of mac owners paid to download music in the 3rd quarter of 2007 compared to only 16% of PC owners
So what did the study show about PC users?
Apparently not much. PC users showed far less cohesiveness in traits (probably because with PC market share at 95%, they are actually the "average" computer user), but they did stand out in an area of creativity: Low Creativity. Mindset media found them to be "realists who are emotionally steady and work well with what they are given."
For the record, I own a PC.
-info picked from Jan 28, 2008 Ad Age "Mac Owners Just Like, Well, The Mac Guy" |
posted by Brett Crockett @ 8:00 AM   |
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| 4 Comments: |
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Brett, you ALWAYS make me smile! I know some mac users and they definitely think they're pretty darn cool - not the computer - the operator :)
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HaHa... For the record, I'm a proud MAC owner.
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Then you have some of us idiots who own both (PC desktop/Macbook) and get frustrated when they remember that their systems aren't compatible and they have to buy software twice.
It just looked so pretty...
(Also, aside from the amount of music I listen to and me being better than everyone else I know, none of those Mac traits fit me.)
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Brett, you ALWAYS make me smile! I know some mac users and they definitely think they're pretty darn cool - not the computer - the operator :)