Monday, February 25, 2008
Guess Who?

A couple of years ago, I had a conversation with someone who told me that my faovurite artist was cliché. Not that the artist himself was cliché, but that picking him as a favourite was cliché. Whatever.

In the coming day's I'll be posting scans of some of my favourite pieces by this well-known artist. And while the artist is well known, hopefully the pieces I post will be ones you're not familiar with yet.

In the following posts, you'll have no problem in identifying the painter, but for now, can you tell who the artist is by this piece?
posted by Brett Crockett @ 8:30 PM   3 comments
Friday, February 01, 2008
Know a Mac user?
Interesting findings from a research project by Mindset Media came out in Advertising Age's Jan 28th issue that I thought I'd plagiarize share here. I've hand-picked the good stuff from a study by Mindset of 7,500 Nielsen online consumers. They found the following characteristics typical of Mac owners:

  • They are more assured of their superiority
  • Less modest
  • More open
  • More likely to buy organic
  • Drink Starbucks or coffehouse coffee every day
  • Drive a hybrid


And here's where it gets good. Mac users:

  • Notice imperfections in things and stress over them more than average
  • Are more likely to have purchased five or more pairs of shoes in the past year
  • Use teeth whitening strips
  • Drive station wagons as their main car
  • May be seen as self-centered, arrogant or conceited by others and have a strong desire for recognition
  • They listen to way more music than PC owners. Half of mac owners paid to download music in the 3rd quarter of 2007 compared to only 16% of PC owners



So what did the study show about PC users?
Apparently not much. PC users showed far less cohesiveness in traits (probably because with PC market share at 95%, they are actually the "average" computer user), but they did stand out in an area of creativity: Low Creativity. Mindset media found them to be "realists who are emotionally steady and work well with what they are given."

For the record, I own a PC.

-info picked from Jan 28, 2008 Ad Age "Mac Owners Just Like, Well, The Mac Guy"
posted by Brett Crockett @ 8:00 AM   4 comments

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