| Sunday, April 16, 2006 |
| Wasatch Back Relay # 3 |
PowerPlay Productions will be a Gold sponsor for this year's Wasatch Back Relay June 23-24.
The WBR, now in its third year, is a crazy 170 mile relay race from Logan to Park City. Teams of 12 each run, run, and keep running for 24 straight hours. They start Friday morning and end sometime Saturday. Along the route there's music, stuff to buy, vans, reporters and runners- and hopefully some bears or other assorted wildlife. In fact, maybe the coolest part is that you don't have to run in it to have fun. You can head up to Park City on Saturday and spend the day shopping, eating, and partying at the finish line, it's a cool environment.
Last year we provided sound at the finish line for The Grey Effect and Dave Peery. This year, we'll be in Paradise (the city), Huntsville, and Heber providing about 20 hours of sound for The Puddle Mountain Ramblers, The Grey Effect, and possibly Quickdraw.
BackRoad Events, the company that puts on the WBR is currently going through a rebranding process and has just about decided on a copmany to do that for them. Unfortunately Richter7 didn't pitch for the business and it looks like it will be handled by Energi out of Santa Monica. While they're working on that, the BackRoad Events partners put together a brochure for all 3 races they're doing this year. I saw the proof tonight for the piece on the press over at Paragon. It will be exciting to see what Energi comes up with.
Check out wasatchbackrelay.com for more info on the race, and listen to My 97.5 FM or 105.7 The River to hear us on the promos. |
posted by Brett Crockett @ 11:00 AM   |
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