Crowell Advertising is looking for an Online Marketing Analyst. Responsible for assisting in the planning and execution for assigned client web site marketing plans and other key projects. Duties include reporting, data analysis, link building, keyword buying, other related tasks and continuing online marketing education. Only Local (Salt Lake City) Candidates will be considered. Thank you!

ESSENTIAL FUNCTIONS
- Perform day to day data reporting, analysis and project completion
- Analyze traffic and lead flow for client web sites and make adjustments as needed
- Assist with site reviews for new client prospecting
- Communicate with Sales and Client Service teams concerning current client web site marketing status or issues
- Communicate with internal clients (Web Design, IT and Web Writers)
- Other related tasks as necessary

ESSENTIAL SKILLS
- Advanced knowledge of MS Office products, especially, Excel
- Proven ability to translate analytic data into strategic recommendations
- Excellent interpersonal, written, problem-solving and decision-making skills
- Self-motivated, detail-oriented with excellent people and time-management skills.
- Ability to multi-task and work well under pressure in a fast-paced, ever-changing environment
- Knowledge of the latest trends and technologies in digital communications
- An understanding of basic media planning/buying
a. CPM, CPA, and CPC
b. Reach and Frequency Analysis
c. Audience demographic and psychographic research

- Familiarity with online media research tools (ComScore, NetRatings, etc...)
- Interest in social networking, viral marketing, online community relations
- Understanding of blog communities, blog advertising, and monitoring

Contact: Crowell Advertising - Salt Lake City (801) 531-0533